ASGA - Advanced Shaving Gel Acronyms

They sprouted late

I could write a long story about shaving though I never really saw the need to shave until I was well past 25; I almost thought I would never have the need to shave.

Then the wayward desert sprouts of hair began to multiply and before I knew it, a beard was forming whilst I could still sport a flat-top crew-cut with a slightly pointed head.

The regimes of shaving started with clippers and all sorts of shavers, each with improved technologies until Philips introduced a wet shaving machine that allowed you to introduce the shaving gel as you passed the shaver around your face.

On top, there was the advent of male-pattern baldness, I decided inspired by snake-oil remedies for preventing hair-loss to take it all off and so my shaving became the complete removal of facial and scalp hair.

Losing hair battles

After a while I got fed up of using electric and battery-powered shavers especially when I had to deal with in-growing hair causing bumps. I even tried using depilatories which had their side effects of discomfort and then memories of my father using Magic shaving powder had me shopping for those in African shops though I was never one for Old Spice.

One evening in a hotel in Germany I had a 3-blade Gillette shaving razor and did my scalp and head in one go, that began my use of the razors and my preference for shaving gel over shaving foam.

That was the Gillette Mach 3 Turbo that I used according to instructions on the packet, one the strip faded, I replaced the razor, but after a few years of using that brand, one evening whilst preparing for dinner on holiday I took a clean 2 square centimetres off my scalp – it hurt like I had never felt pain before – the search for a better razor commenced after that.

Better than a scimitar

Gillette Mach 3 Power was simply the same razor, at least from my layman’s perspective acting like a shaving vibrator; sure, I did scoff at the idea because they were expensive, trendy but honestly quite silly.

So, one day I walked into a drug store and saw the Gillette Fusion, a 5-blade razor, that seemed like the ultimate razor, in fact, any more blades would have made it a follicular combine harvester but you cannot put it past these people and for the humongous cost, I eventually realised the razors were good for probably a 100% more shaves than the usage indicators suggested.

Having sorted out the razors, there was also the story of shaving gels, I easily settle for the Gillette brand shaving gels but those had more varieties than colours of rainbow offering every sort of comfort for the skin and labelled for the razor in order to bump up the prize – we really have been had on these matters.

I usually favoured gels with Aloe Vera and Vitamin E, I noticed on my holidays to Gran Canaria that Aloe Vera was literally a weed, it grew everywhere like grass in the strangest places and for all its natural properties for the skin and as a drink the real thing has an almost sickening smell when cut and it is one smell that sticks to your olfactory receptors for hours just as onions leave a marker on your hands for hours after peeling and cutting them.

King of Shaves

But long before I became a razor fan with the need for shaving gels, I was told of products from the King of Shaves that could deal with bumps and other skin irritation as a result of shaving. I started with the After Shave and the Moisturiser but never the shaving gel. In fact, I did start using King of Shaves when I was still living in the UK and because the products were not available in the Netherlands, I had to find alternatives.

Sometime ago, on one of my London sojourns, I saw a variety of King of Shaves products, got the usual ones and thought I will try the shaving gel. I never really got to use it until a few days ago and really it was yesterday that I bothered to read all the stuff on the tube.

What got me were the acronyms as I peered through the running shower to read the spiel – SSE v5.0, ALS², mDDS, MME & PSP. I was ready to risk the unusual expletive because looking at the acronyms one would have thought I was talking of software, probably some scientific process and something so complex that it would require the mathematical genius of a savant to unravel.

Really, King of Shaves, Azor, Advanced Shaving Gel, does take it to another level of marketing that is almost crass. I a hardly impressed with marketing sophistry, in fact, if I had read this before purchase, I most likely would have put it down for it pretentiousness but for the fact that I like other King of Shaves products.

Here goes

The one I have does not seem to be in stock anymore, though it seems Remington has it, but it is necessary to see what all those acronyms refer to.

King of Shaves Azor® Advanced Shaving Gel utilises SSE,™ v5.0 of our unique Skin Surface Enhancing technology, to deliver our best shave ever with ALS² (Advanced Lubrication System) and mDDS™ (micro Dual Delivery System) that helps protect, moisturize and lubricate your skin throughout the shave giving superlative razor performance and glide. Your face will be left amazingly smooth, supple and moisturized.This unique black gel with MME (Micro-Magnetically Enhanced) particles help the gel ‘stick’ to the blade throughout the shave.For best results use as part of the King of Shaves PSP™ (Prime, Shave, Protect) regime. PRIME: Shave during / after warm bath or shower and wash your face with King of Shaves Face Wash or Scrub. SHAVE: Squeeze a generous amount of Azor Gel onto hand and massage into wet beard. Shave carefully in direction of hair growth taking special care around the sensitive neck area. Rinse the blade frequently. PROTECT: After shaving, thoroughly rinse off, pat dry and protect skin with King of Shaves Moisturizer or Balm.

After which, you can be sure that you have not only had a close shave but you’ve been truly shaved. Phew!